Analyst, Admissions Marketing

 Posted: Thursday, January 17, 2019 | Administrative and Staff Positions

Tyndale University College & Seminary is a multi-denominational, evangelical university college and seminary that prepares leaders for the ministry, marketplace and global mission of the church. Tyndale invites fully qualified candidates to apply for the following position; however, Canadian citizens and permanent residents will be given priority. The successful candidates will subscribe to and sign Tyndale's Statement of Faith and Community Standards Statement.

Position Description

The Analyst, Admissions & Marketing manages the maintenance and upkeep of admissions software, expands the applicability of the system to other areas as required, and uses available data/system to support the strategic decision-making process and automate communication and staff workflows.

Primary Responsibilities

Salesforce CRM

  • Lead the ongoing development of the Salesforce CRM system to ensure robustness and proactively look for improvement efficiencies
  • Leverage the Salesforce capabilities in relation to student recruitment, inquiry management and applicant engagement.
  • Manages all aspects of the CRM system including the day to day processes and overall operations: best practice, issue management, data quality and integrity
  • Develop work-flows for staff; create campaigns and prepare/execute email and mail campaigns
  • Research and implement new solutions for improved marketing to prospective students
  • Provides onboarding training as well as routine education, best practice tools and tips and refresh training. This includes engagement and proactive communication to all users
  • Audit and maintain the systems to ensure data integrity, security and system stability
  • Become the Salesforce admissions software expert and lead technology projects which may include implementation and enhancements of existing functionalities
  • Lead analytics and reporting for requests related to customer relation priorities
  • Work cross functionally/cross-departmentally to develop and translate business requirements
  • Integral member of Admissions Dept. with close relationship with Information Technology Dept.

Marketing Analytics

  • Using market analysis data (already obtained), create profile and ranking reports of prospective student data using tools such as Excel and ENVISION
  • Drive strategy through the develop market intelligence reports for the admissions team in order to increase their effectiveness in territory management

Position Qualifications


  • Undergraduate degree 


  • 2 years’ experience, related to admissions or a sales environment with database administration and SQL experience
  • Additional assets include:
    • Certificate in Sales Force or CRM Administration
    • Experience with CRM Sales Force implementation

Skills and Abilities

  • Advanced computer skills with demonstrated strength in Excel and Access
  • Strong analytical and problem-solving skills; ability to visualize data and grasp the bigger picture
  • Must be able to identify risks and opportunities related to changes to business requirements
  • Strong interpersonal/relationship-building skills
  • Excellent verbal and written communication skills
  • Strong organizational skills; ability to multi-task and devote attention to detail
  • Proven focus on customer service
  • Demonstrated ability to be individually accountable as well as a team player

Personal Characteristics

  • Ability to work in a fast-paced, changing environment
  • Highly self-motivated, willing to take responsibility for his/her actions and work
  • Strong commitment to serve students and faculty in the context of a Christian university and seminary; understanding of the ‘service’ approach to higher education marketing
  • Demonstrated professionalism, tact and diplomacy
  • Ability to work collaboratively as part of a team
  • Quick to go the extra mile for Tyndale prospects and Admissions colleagues
  • A Christian with a keen desire to serve family, church, work and community.  A firm commitment to Tyndale’s mission, values, Statement of Faith and Community Standards Statement

Physical and Mental Demands

  • Standard office environment and equipment
  • Continuous work and focus on a computer
  • Ability to work with multiple interruptions while ensuring attention to detail and accuracy
  • Occasional overtime and occasional evening hours and weekend shifts may be required
  • Moderate stress may result from dealing with challenging people; calm demeanour is required

Duties and responsibilities that do not constitute a major change may be added, deleted or changed at any time at the discretion of the supervisor either orally or in writing.

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For general employment information send your resumé to:

Tyndale University College & Seminary, Human Resources
3377 Bayview Avenue, Toronto, Ontario. M2M 3S4
1-416-226-6620 ext 2103 fax: 1-416-226-6746
or e-mail:

Tyndale University College & Seminary provides support in its recruitment processes to applicants with disabilities; including accommodation that takes into account an applicant’s accessibility needs. Should you need assistance, please contact the Human Resources Department at

Applicants selected for an interview who require accommodation during the interview process are asked to advise accordingly upon the invitation for interview.