— BUSI 231 (3)
Outlines the marketing function and its relation to other business functions in the organization. A study of product development, pricing policy, promotional planning, and relationships with marketing distribution channels is included. The importance of buying behaviour and buying patterns in shaping marketing decisions is examined. The business issues and ethical concerns in developing and implementing domestic and international marketing plans for profit and non-profit organizations are also presented. Prerequisite: BUSI 101.
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