Business Policy and Strategy I
— BUSI 411 (3)
Intended as a comprehensive course that extends and integrates course work in the functional areas of accounting, finance, marketing, human resources, and operations management. The critical role of formulating and implementing management policy and strategy consistent with overall organizational direction, values, and goals is introduced. With the use of cases involving complex business problems in both profit and non-profit organizations, students are challenged to apply integrative strategic thinking, imagination, and creativity supported by the most recent research findings in this area. Only offered to Business Administration majors in their final year.
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