Consumer Psychology

— PSYC 345 (3)

Focuses on the psychological study of consumer behaviour. It examines the roles of awareness, beliefs, learning, feelings, intentions and behaviours play in how people become aware of and decide to purchase goods and products. Applications to non-profit settings may also be explored. Prerequisites: PSYC 101, 102. Same as BUSI 345.
Course Code: PSYC 345 | Credit Hours: 3 | Undergraduate Course

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