Imagination and Innovation: Strategic Development for Non-Profit Organizations

Focuses on strategic planning in a Christian ministry context and the importance of how mission, vision and values are articulated in corporate communications. The strategic planning process will be defined and explained, helping students develop strategy statements, incorporate context into strategy, identify different approaches, discover various strategy development tools and integrate strategic planning into annual action plans. Students will also learn the principles of effective corporate communication, including how to maximize public relations and media relations impact in a digital environment. Other topics will include marketing and fundraising communication (including digital marketing), establishing a strong organizational case for support, the importance of resource gathering for storytelling, creative design and impact reporting.