Tyndale's Brand Refresh

Tuesday, September 4, 2012

Tyndale University College & Seminary is pleased to reveal a refreshed brand. "Inspire", "move", "challenge" are words that encapsulate two years of research, focus groups, and interviews with students, faculty, alumni and staff.

Whether it was an alumnus who graduated decades ago or a current freshman, people used similar descriptions when talking about Tyndale. It was from this feedback that the new look was created – one that better reflects the vibrant, active Tyndale community.

It was also evident from the research that the Tyndale community was extremely proud of its heritage. To honour this, the refreshed logo maintains three main elements from the previous edition that pay homage to Tyndale’s history. The first is the year of Tyndale’s founding, 1894. The second is the Greek phrase “douloi Cristou” which translates to “servants of Christ”. As well, the lamp with a flame has been retained, but updated. This is a graphical illustration of the verse Psalm 119:105.

The new logo has an updated crest which is fresher and reveals a more modern look. It also utilizes a bolder font for the word “Tyndale”, with smaller fonts used to provide the variations for the institutional name, whether it is “University College & Seminary”, “University College”, or “Seminary”.

Tyndale’s decision to refresh the brand coincides with preparations to consolidate operations onto its Bayview property. The new look captures the vision of Tyndale’s future that will be further embodied with its new location.

Tyndale is a Christian university college and seminary that prepares people for work in the private, public, and not-for-profit sectors, ministry, and the global mission of the Church. Tyndale offers fully accredited programs in a wide range of disciplines at both the undergraduate and graduate levels. Undergraduate students may study towards a BEd, BA, and BRE degree or a certificate in Christian Studies. Graduate-level education includes a doctor of ministry degree; master's degrees in divinity, theological studies or theology; and a graduate diploma in Christian Studies, Missions or Spiritual Formation. Currently, Tyndale has almost 1,300 students representing over 40 denominations and 60 ethnic backgrounds and 9,500 alumni. Founded in 1894, Tyndale is strategically positioned in Toronto.

Media Contact:
lvanderwel [at] tyndale [dot] ca (Lina van der Wel)
Director of Marketing and Communications

Telephone: 416.226.6620 ext 2167
Facsimile: 416.226.6746


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