Tyndale University
Learn Marketing
A work-integrated course that helps you gain practical experience in marketing
In our digital age, the farthest, remote parts of the world can be just a click away. Personal and professional development in the art of mass communication bolsters your capacity to reach far and wide. BUSI 2313 invites you to explore messaging with meaning and strategy with purpose as you discover how faith and marketing are not at odds.
BUSI 2313 is:
- A 12- week for-credit online course running on Wednesdays in the Winter of 2026
- For adult learners from all educational and career backgrounds
- A work-integrated course that helps you gain practical experience
If you are a student, entrepreneur, ministry and church leader, non-profit builder, global learner, or busy professional looking to market effectively for impact, fill out the Visiting Student Application today to start the process of taking the Marketing course.
Course Description
BUSI 231 ‐ Marketing (3 credit hours)
Outlines the marketing function and its relation to other business functions in the organization. A study of product development, pricing policy, promotional planning and relationships with marketing distribution channels is included. The importance of buying behaviour and buying patterns in shaping marketing decisions is examined. The business issues and ethical concerns in developing and implementing domestic and international marketing plans for profit and non-profit organizations are also presented.
Benefits:
- Flexibility to work around your busy schedule from anywhere around the world
- Complete marketing projects for your small business, ministry, or community organization
- Build a concrete marketing plan that extends beyond your immediate occupation